The term tracking refers to the ability to digitally track the paths of users. Every user leaves traces on the web while surfing, which can be tracked with the help of tracking services. This makes it possible to evaluate the user behavior and play advertising, which corresponds to the interests of a user.
Part of the tracking are the analysis of duration, movement on a website and content, as well as pages that users call before or after visiting the website. Through this feature, tracking becomes a relevant tool to measure the success of SEO actions.