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Glossary – Time-to-Market

Browse through a large number of marketing and technology terms. Select the terms to find out their meaning. Should you have any further questions, please feel free to contact us at any time.


The term time-to-market, which is also abbreviated as TTM, describes the period between the conception of a product and its market launch. The time-to-market is also referred to as the lead time of a product and is characterized by the fact that it can not yet generate revenue with a product, but costs incurred for design and production.
Time-to-market also plays a decisive role in competition.
The first company to launch a product does not yet have to compete with comparable suppliers and enjoys a competitive advantage.

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