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Glossary – SEO

Browse through a large number of marketing and technology terms. Select the terms to find out their meaning. Should you have any further questions, please feel free to contact us at any time.


SEO, also Search Engine Optimization, means search engine optimization in German and is a subsection of search engine marketing, also called SEM. SEO includes a variety of measures that positively influence the ranking of a website in the organic earnings area of a search engine. The best possible ranking in the search results should increase the reach of a website.

Possible tools of SEO include the optimization of content through a high quality of content, a clear page structure and the use of certain keywords. Also technical elements such as hashtags or links, the load time or duration and bounce rates can influence the ranking of a website and should be considered in SEO.

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