Print marketing refers to marketing activities that are geared towards print communication. Print marketing also includes the planning and design of these measures. In addition, print marketing covers areas such as the evaluation of the target group in the form of market research, media planning and the booking of advertisements. The areas of application of print marketing primarily include classic print media.
But corporate design development, campaigns from dialogue marketing and the use of bridge technologies between print and digital are also among the communication areas of print marketing. The latter includes, for example, the integration of QR codes in print advertisements. Other print marketing strategies include the use of loyalty cards, stickers, flyers, postcards or business cards.