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Glossary – Performance-Marketing

Browse through a large number of marketing and technology terms. Select the terms to find out their meaning. Should you have any further questions, please feel free to contact us at any time.


Performance marketing is a sub-discipline of online marketing and is oriented towards the performance of advertising. The goal of performance marketing measures is to achieve a certain number of interactions between users and advertising material. This can happen within a fixed period of time or be purely success-oriented.

In the second case, an ad is played until it has generated a certain number of interactions. A common billing model in performance marketing is compensation based on the cost per click on the ad, also known as cost-per-click or CPC, or the fee per lead generated, also known as cost-per-lead or CPL.

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