Out-of-home refers to outdoor advertising, ie publicity campaigns. As a result, advertising becomes part of the cityscape and is perceived by a large number of people, especially when it is placed in high-traffic locations such as traffic junctions.
At the same time, the successes of out-of-home can hardly be measured or are only indirectly determinable. The scattering losses may be relatively high. Out-of-home products include large formats such as posters or wall panels, as well as roll-changing systems, screens or projections. Illuminated panels and showcases such as city light boards or mega lights are also part of Out-of-Home.