The Local Brand X
Glossary – Out-of-Home

Browse through a large number of marketing and technology terms. Select the terms to find out their meaning. Should you have any further questions, please feel free to contact us at any time.


Out-of-home refers to outdoor advertising, ie publicity campaigns. As a result, advertising becomes part of the cityscape and is perceived by a large number of people, especially when it is placed in high-traffic locations such as traffic junctions.

At the same time, the successes of out-of-home can hardly be measured or are only indirectly determinable. The scattering losses may be relatively high. Out-of-home products include large formats such as posters or wall panels, as well as roll-changing systems, screens or projections. Illuminated panels and showcases such as city light boards or mega lights are also part of Out-of-Home.

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