Marketing measures that can be played across media channels on different channels are referred to as multichannel marketing. The communication measures are played both in the print area and digitally. Generally, similar or same campaign themes are optimized for different channels, such as Print, Online, and Mobile, and played across channels during the campaign's campaign timeframe.
Other pieces of multichannel marketing include media planning and booking, and market research to find the right channels for a planned campaign. After all, only channels that can reach your own target group have relevance for multichannel marketing.