Mobile marketing is one of the sub-areas of online marketing and refers to marketing activities that take place on mobile devices such as smartphones or tablets. There are many parallels between classic online marketing and mobile marketing.
However, it should be noted that the display size on which digital forms of advertising are played out is much lower in mobile marketing than on computers. As a result, the advertising message must be particularly concise and the content must be streamlined as far as possible so as not to overwhelm users. At the same time, there are many possibilities, especially in the area of special forms of advertising, in mobile marketing: The device on which the advertising is played can be shaken, areas on the display can be wiped free with a few finger movements, and interaction between user and advertising material is much easier to integrate than on desktops.