Internet of Things

As the Internet of Things, the Internet of Things, the networking of intelligent objects is referred to each other. The so-called smart objects, ie electronic objects which can be identified via an IP address, communicate with each other as well as via the Internet. The exchange between smart objects takes place M2M, ie machine-to-machine, and allows an independent interaction, in which humans do not necessarily have to be involved. Thus, the Internet of Things is the interface between the real and the digital world.

An example of the Internet of Things would be a refrigerator that self-orders depleted food from an Internet mail order company. The order may be delivered by a drone, the arrival time is aligned with the personal calendar of the refrigerator owner, so this is definitely home when the delivery arrives.

Markenkommunikation die ankommt. Zentral gesteuert, lokal realisiert. Local Brand X Marketingportal

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