Individualization refers to processes in which existing design templates can be populated with individual content. The design templates are also called templates and allow a professional appearance on websites or print products, even without previous knowledge in Photoshop, InDesign or any of the programming languages.
The templates contain fixed areas, which, however, can be completed with own pictures and texts, address information and information.
This creates the impression of a design tailored exactly to the company, in which changes can be made quickly and easily.
Templates are edited using web editors.