The Local Brand X
Glossary – Fulfillment

Browse through a large number of marketing and technology terms. Select the terms to find out their meaning. Should you have any further questions, please feel free to contact us at any time.


The term fulfillment refers to the processing of a digital order, which comes into force after the order of a product. In doing so, numerous functions come into play in fulfillment. Among other things, it includes the storage and warehousing of products, the picking of goods, the transport, the delivery, the handling of returns and optimally an extensive after-sales service, which helps buyers in case of problems and thus the next customer life Cycle abuts.
That's why fulfillment is the last step in e-commerce and is an integral part of any online trade. By optimizing fulfillment, companies can streamline processes and save costs.

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