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Glossary – Data Management

Browse through a large number of marketing and technology terms. Select the terms to find out their meaning. Should you have any further questions, please feel free to contact us at any time.

Data Management

All methodological, organizational or technical concepts that aim to bring in data with the greatest possible benefit in business processes are bundled under the term data management. Good data management ensures that the mass of data that accumulates in companies can be categorized, evaluated and reused.

Data management plays a relevant role in every process step of the company, as does a high quality of the data. Depending on the work processes in the company and the resulting requirements, it is derived from what is considered high data quality and to what extent they can be used to improve business processes.

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