The term Business Intelligence bundles a wide range of data collection, analysis and presentation procedures that can positively influence the company's success. Business Intelligence is part of Business Informatics. The goal of Business Intelligence is to achieve business goals by evaluating user data and making it verifiable. In addition, an advantage over competitors is to be secured.
In general, business intelligence is often understood as a compass that guides the company in the right direction and makes the company's course tangible. It is the catalyst to compare and classify existing data. Business Intelligence data analytics can help identify and better troubleshoot errors, reduce costs, and monitor user behavior on the site. The results also find many uses in the SEO field.