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Brand Management: The leading solution in decentralized marketing
Brand management from a single source, even for decentralized brands with local customers and cross-media marketing? These challenges, which affect your company, can be overcome with an efficient brand management system. All relevant information about your brand is bundled in a software solution to enable easy access for sales partners, employees and service providers. A brand management system strengthens your marketing regardless of location and guarantees the consistent implementation of your corporate identity. Brand management enables efficient branding, centralized control of the brand and simplifies brand management. As an interactive tool, it grows with your requirements and combines all the information required for successful, corporate identity-compliant marketing of your brand in one system.
Definition Brand Management System
"With a brand management system, you can provide all of your brand management documents (corporate design, assets, logos, etc.) to your employees and partners in one central software. Via a web interface, users have access to all company documents and templates at any time and from any location. With the brand management system you ensure that your users have the right assets and marketing materials available at all times and can use them directly digitally for their own processes. "
The services
- Fewer marketing inquiries thanks to the centralized provision of all relevant information about your brand (marketing templates and digital assets
- Consistent branding and corporate design-compliant marketing in the company
- Easy creation of diverse marketing materials in the digital editor
- Connection of employees and external partners (agencies, service providers etc.)
50%
less time to search for CDs
25000+
people use the brand portal
25+
individual interfaces from CRM to SAP
The benefits
The Brand Management System as Style Guide 2.0
The brand management system is the contemporary development of a well-known style guide for your company. The digital platform ensures uncomplicated communication between all parties involved and enables online access to brand information such as corporate design guidelines, media or other brand elements at any time. The use of brand management software therefore contributes to uniform branding and the publication of consistent content.
By using the brand portal, we have managed to optimise our communication in terms of time and content. Our employees and service providers have come to appreciate the portal as a central point of contact for the creation and retrieval of brand documents.
The workflows
Thanks to brand portal all information in one place
Decentralized brands are often faced with the challenge of distributing content and marketing measures and campaigns to all partners. With brand management software, all relevant content regarding the appearance of your brand can be found daily, digitally and online. From the company side, the brand management system is enriched with design specifications, communication guidelines and best practice examples. Employees, service providers and sales have online access to this content and can continue to work with this information and use it for their own marketing. This streamlines communication channels, maintains uniform standards and makes brand management easier. In addition, the templates, marketing materials (e.g. social media content, print products or content for your own website) can be adapted and created for local customers. This way your partners can do local marketing and at the same time contribute to uniform brand management.
The complete solution for optimal brand management
Your brand is your capital. That is why it is important to position them as strongly as possible and use them for local marketing. Management software for brands ensures that this is successful. Whether at the local level, nationally or worldwide: With the help of the brand software, you control the brand's service providers in a targeted manner via a central system and ensure that every user has all relevant content online, digitally and on a daily basis. Changes to the usage rights or the guidelines or the corporate language of the company can be adjusted using the central administration tool. This is how successful communication, promising marketing and the strong appearance of your brand succeed!
The digital platform with a uniform log-in is accessible to users online at any time and from any location and enables smooth handling of all campaigns for the appearance of your brand. Access rights defined by you enable control over who can advertise the brand with which products. In this way, your company is optimally protected against data misuse. An ISO 27001 certified data center operation guarantees unbeatable data security. The brand management software can be individually adapted to the needs of the company and thus enables optimal results that are based on the requirements of your employees.
The functions
Features of the brand portal for efficient brand management
Simple content maintenance
Content pages and advertising material can be quickly created and published by inserting text modules, images and graphics in the online editor. Access rights for user groups can be set up using the rights and role concept.
- Convenient page creation
- Visibility of individual pages freely configurable
Style guide management
Any style guides can be stored in the Brand Management and published to the stakeholders. Using style elements (text, image, font, icons, etc.), the style guides can be set up individually as desired.
- Provision of any style guides
- Publication to any steakholders/user groups
Reusable patterns
For the digital platforms in the company, from websites, social media to mobile apps, digital templates can be provided via the portal, which enable permanent compliance with the corporate design guidelines and avoid individual inquiries.
- Digital templates make it possible to adapt advertising measures (social media, websites, digital ads) to local customers
- Faster time-to-market
Extensive media database
Digital Asset Management gives users access to a selection of assets (images, documents, audio & video, etc.). The assets can be downloaded in various sizes and formats using download functions without having to make any additional requests.
- Uniform brand management, despite local adaptation to customers and target groups
- Quickly find digital assets (media)
Freely designable rights and role concept
The rights and roles concept of the brand portal is freely configurable. User groups or users can be assigned any rights and actions via the setting. You also control the access rights for all managers and partners on the application.
- Transparency of all user access rights
- Information about user actions
Open system architecture
The digital platform can be connected to other third-party systems (CRM, shops etc.) via documented interfaces (API). Brand information can therefore also be transferred to other applications that are important for the brand (e.g. social media platforms).
- Open interfaces (API)
- Connection to third-party systems (CRM, shop etc.)
Collaborative notifications
Via the messaging system, users and managers receive automatic notifications, such as new products or content is available. Reminder functions can be used to send users information that e.g. B. an image license has expired. This makes managing the brand easier, especially for a large number of partners and customers.
- Collaborative collaboration
- Community features such as notifications and reminders
Multi-level security concept
Consistent security in the software is guaranteed for your company thanks to the assignment of individual access rights and data transmission based on modern encryption technologies.
- Cloudbased Software-as-a-Service (SaaS)
- ISO-27001-certified data center operation
References
Local marketing with the Local Brand X Marketing Portal - with the "Gothaer My Marketing Portal", Gothaer's independent sales representatives become individual, local brand ambassadors.
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Marketing process optimization for the largest direct bank in Germany: ING DiBa optimizes communication management for marketing and corporate communication with a marketing portal.
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Web-to-print optimized marketing toolbox for more than 2,000 agents: The HanseMerkur insurance group controls its sales media with the Local Brand X Marketing Portal.
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Provide information online in the KanAm Grund sales network at the right time and in the right place.
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