Brand management

Efficient brand management with system.

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Brand portal: The leading solution for managing your brand documents

A brand presence from a single source, even with decentralized and cross-media marketing at the local level? The leading brand portal solution makes it possible. All relevant information about your brand is bundled and made accessible to sales partners, employees and service providers. In this way, a brand portal strengthens your brand regardless of location and guarantees the consistent implementation of your corporate identity.

A brand portal enables the central control of brand information via a web-based platform. As an interactive tool, it grows with your requirements and combines all the information required for a successful brand presence.

The services

Relief of the marketing department through centralized provision of all brand information
Ensuring a consistent and CD-compliant brand presence
Easy creation of pages using content management functionalities
Connection of employees and external partners (agencies, service providers, etc.)

50%

less time to search for CDs

25000+

people use the brand portal

25+

individual interfaces from CRM to SAP

The benefits

The brand portal as style guide 2.0

The brand portal is the contemporary further development of a well-known style guide. It ensures uncomplicated communication between all parties involved and makes it possible to call up brand information such as CD guides, images or other brand elements at any time.

By using the brand portal, we have managed to optimise our communication in terms of time and content. Our employees and service providers have come to appreciate the portal as a central point of contact for the creation and retrieval of brand documents.

Dr. Ulrich Ott, Head of Corporate Communications ING-DiBa

The workflows

Thanks to brand portal all information in one place

In a brand portal all relevant information regarding the brand appearance can be found daily. On the company side, the brand portal is enriched with design specifications, communication guidelines and best practice examples. Employees, service providers and sales can view this information via the brand portal and continue working with the information relevant to them. This streamlines communication channels and ensures uniform standards.

The complete solution for the optimal brand portal

Your brand is your capital. That is why it is important to position it as strongly as possible. A brand portal ensures that this succeeds successfully. Whether throughout Germany, on a local level or internationally: With the help of a brand portal, you control service providers specifically via a central node and ensure that every user has access to all relevant information on a daily basis. Changes to user rights or guidelines for your corporate language can be adapted using the central administration tool. This ensures successful communication and a strong presence for your brand!

The digital portal with a uniform log-in is accessible to users at any time, regardless of location, and enables the smooth handling of all brand appearance information. Access rights defined by you make it possible to control who works with which information. In this way your company is optimally protected against data misuse. An ISO-27001-certified data center guarantees unbeatable data security. The brand portal can be individually and company-specific adapted to your needs and thus enables optimal results that are oriented to the requirements of your employees.

The functions

Features of the brand portal for efficient brand management

Simple content maintenance

Content pages are quickly created and published by inserting text modules, images and graphics in the online editor. Access rights for user groups can be set up using the rights and roles concept.

Convenient page creation
Visibility of individual pages freely configurable

Style guide management

Via the brand portal, any style guides can be stored and published to the steakholders. Using content elements (text, image, font, icons, etc.), the style guides can be individually structured as desired.

Provision of any style guides
Publication to any steakholders/user groups

Reusable patterns

For enterprise digital platforms, from Web sites to mobile apps, patterns can be made available through the Brandportal to enable ongoing CD policy compliance.

Digital design patterns at a glance
Faster time-to-market

Extensive media database

A selection of assets (images, documents, audio & video etc.) can be made available to users via the media database. The assets can be downloaded in various sizes and formats via download functions.

Ensure brand conformity
Accelerate media research

Freely designable rights and role concept

The rights and role concept of the brand portal is freely configurable. User groups or users can be assigned any rights and actions via the setting. In addition, you control the access rights to the application.

Transparency of all user access rights
Information about user actions

Open system architecture

The system can be connected to other third-party systems (CRM, shops, etc.) via documented interfaces (API). Brand information can therefore also be transferred to other applications.

Open interfaces (API)
Connection to third-party systems (CRM, shop etc.)

Collaborative notifications

The messaging system automatically notifies users when they have subscribed to a page and there have been changes to it. Reminder functions can be used to send users information that, for example, an image license has expired.

Collaborative collaboration
Community features such as notifications and reminders

Multi-level security concept

Consistent security is guaranteed thanks to the allocation of individual access rights and data transmission on the basis of modern encryption technologies.

Cloudbased Software-as-a-Service (SaaS)
ISO-27001-certified data center operation

References

With the Gothaer “My Marketing Portal”, Gothaer's independent sales representatives become individual, local brand ambassadors.

Marketing process optimization for Germany's largest direct bank: ING DiBa optimizes management for marketing and corporate communications with the Local Marketing Platform.

Extensive marketing toolbox for more than 2,000 agents: The HanseMerkur Insurance Group controls its sales media with the Local Marketing Platform.

Making information available online in the KanAm-Grund sales network at the right time and place.

Further references