Local marketing at its best
The consistency in marketing communication or marketing often gets lost on the way from the head office to the branch office or local distribution partner. But that need not be.
Whether it's a branch office, a branch office or a self-employed field service, decentralized units often face a major challenge in implementing locally-developed brand messages and local communication guidelines (local marketing). Often the local company representatives do not know corporate design specifications at all or are simply overwhelmed with their correct implementation. The consequences are fatal for the brand: local marketing and local advertising do not conform to corporate design, water down the company's overall image, and the brand's true potential remains unused.
Marketingportal as a solution for local marketing
A viable solution is an online portal with an integrated web-to-print system to optimize local marketing. It allows the employee or sales partner on site to implement his marketing communication largely independently within the framework of the higher-level corporate communication. All possibilities of a brand-conforming yet individualized and personalized media production and administration are given: from the personalized flyer to brochures, the adaptation of nationwide campaigns to the individualized with the own portrait photo ad. In addition, additional features such as order centers for advertising materials and POS materials or seminar scheduling and media planning can be integrated into the system and implemented for local marketing if required.
High level of customization for their sales partners
The entire marketingportal is easy to use and has such a high degree of customization that local customers can be addressed precisely, for example by referring to local anniversary celebrations. At the same time, it allows users to provide themselves with all the necessary advertising material or POS equipment in any quantity. Automated processing of print jobs, including status reports and invoicing, ensures that local marketing activities run smoothly. Consistent security is guaranteed by data transfer based on modern encryption rights and the assignment of individual access rights.
Local sales partners thus make it possible for Web-to-Print to have a consistent brand image in the best possible way, benefiting both sides: local employees and partners from direct access to the brand world of the company for their local marketing and headquarters, from a consistent brand image and image Intensify their campaigns into the local markets.
Head of Customer Management
The cross-media challenge
The future begins now: companies must integrate all channels and contact points in their customer communication.
Local marketing with a marketingportal
Networking sales and marketing processes: Digitization calls for holistic system solutions.