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Made easily - social media communication for local partners

 

The question of whether sales and marketing partners should own their own social media accounts has become very easy to answer. According to statistics, there are now over 2.5 billion social media users who are regularly on the countless platforms. Due to the strong growth of recent years, social media has not only become an important sales channel, but also a communication channel with existing customers. To ensure that sales and marketing partners can also operate successfully regionally, a marketing strategy that can be used across all social media channels is required.

Challenge the rising social media platforms

With the ever-growing number of social media platforms, it's difficult for you and your partners to manage and control the delivery of content. Keeping track of all channels and responding to feedback, through comments, can be a time-consuming challenge for the local partner.

Unused potential of social media ads

If you look at the current targeting possibilities of social media ads, you can see very quickly that with an ads booking on a variety of booking options can be accessed. This makes a booking especially for your partner to the challenge, because many settings the target group can be narrowed down to the smallest detail. Additional budget and reach can be set, which regulates the frequency of an ad presentation. Whether or not the local partner - who is not usually a marketing expert - has the knowledge to successfully complete an ad booking can be challenged with such extensive booking options.

New social media module for the brand and marketing portal

With the new social media module from Local Brand X, companies are able to provide predefined social media postings and ads to their local partners. Through the system, the marketing department can deposit fixed campaigns. Additional settings can be used to set a budget, targeting options and a runtime. In the first step, the local partner selects a posting / ad or an entire campaign. In the second step, he then has the opportunity to make individual adjustments to content (text and image) and then publish the content on any social media platforms (Facebook, Instagram, etc.). Extensive evaluations provide the local partner with relevant key figures (reach, clicks, etc.) in the brand and marketing portal.


Would you like to see the new social media module in action?
Do you also know the challenge of equipping your sales and distribution partners with social media content? Would you like to allow your partners an easy booking in seconds?

Then get in touch with us today and we'll show you how your partners can gain reach via social media with just a few clicks.


Author
Simon Hofbauer

Head of Customer Management

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Sophie-Christ-Straße 4
55127 Mainz
Germany

T: +49 6131 635 71 00
F: +49 6131 635 71 11
E: info(at)local-brand-x(dot)de