How to find the right social media channels for your company.
The question of whether a social media account is worthwhile for a company should, in the meantime, be answered clearly for all entrepreneurs. Yes, of course, a strong company needs social media to reach out to old and new customers, interact with them, and draw a close-up view of the business. No matter how versatile your own product may be, on social media every company finds its own target group. According to the statistic portal statista, there are 2.5 billion social media users worldwide. And there are more. In the last few years, people in the second half of life have started using social media proactively. In 2013, almost 70 percent of Internet users over the age of 50 were enrolled in at least one social network, with around 55 percent actively using them. A strong presence on social media is therefore not only interesting for companies whose target group is still in training. But which social media channel suits your own company? On which channels is the most effective way to reach your target audience?
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