Also this year the "digital marketing exposition & conference", in short DMEXCO took place in Cologne. Every year, the fair attracts over 40,000 visitors and more than 400 exhibitors. They will be given the opportunity to continue their education through online marketing, targeting, tracking, digital content (moving image, audio advertising), social, mobile, performance, affiliate, email and search engine marketing , network and inform. Of course, we did not leave this event unused and were on site as a trade visitor. This year's motto "Take C.A.R.E. (Curiosity-Action-Responsibility-Experience) "motivates to informative conversations and is the reason for a comprehensive collection of information, especially with regard to the further expanding digitization.
Many new trends, especially in AI and VR, have made us feel in which direction the trends, Big Data, Work 4.0 and Industry 4.0 'will develop.
Recruitment of new personnel will not only be disruptive for us but for many digital and conservative companies. Modernization is and remains an issue that remains on the radar. Fairs and congresses like the DMEXCO generally suggest this change and link the protagonists with us supporters of the digital world. So well-known figures of the digital marketing scene were on site, who gave a lecture on topics related to digitization and were able to provide interesting impressions.
For this and many other reasons, we are a participant in DMEXCO in order to stay in the tooth of the times and to offer our customers the greatest possible added value through further education of this kind. After the many positive impressions at the fair, we can conclude that the participation in DMEXCO was worthwhile. We will also attend next year, maybe even as an exhibitor.
See you next year, Cologne!
Head of Customer Management
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