Marketing portal Blog of Local Brand X

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News from the marketing area

Are you interested in the latest trends in the marketing world and would like to be informed about industry and company news? Then you are exactly right here. On our blog you will find articles on local marketing, best-case practices and interesting things about Local Brand X.

How Artificial Intelligence Affects 21st Century Marketing
How Artificial Intelligence Affects 21st Century Marketing

Algorithms and the use of artificial intelligence are no longer future visions. They have long been part of popular trends in many sectors of the economy, such as the autonomous driving of cars and the health industry. Above all they try to guarantee a higher quality and reliability of the offered services.

12. June 2019
von Yannik Bockius
How Artificial Intelligence Affects 21st Century Marketing
How Artificial Intelligence Affects 21st Century Marketing

Algorithms and the use of artificial intelligence are no longer future visions. They have long been part of popular trends in many sectors of the economy, such as the autonomous driving of cars and the health industry. Above all they try to guarantee a higher quality and reliability of the offered services.

07. June 2019
von Simon Hofbauer
How Artificial Intelligence Affects 21st Century Marketing
How Artificial Intelligence Affects 21st Century Marketing

Algorithms and the use of artificial intelligence are no longer future visions. They have long been part of popular trends in many sectors of the economy, such as the autonomous driving of cars and the health industry. Above all they try to guarantee a higher quality and reliability of the offered services.

29. May 2019
von Yannik Bockius
Marketing budget and planning: The 5 steps to success
Marketing budget and planning: The 5 steps to success

Determining the right marketing budget can turn out to be a challenge, especially in decentralized companies.

23. May 2019
von Yannik Bockius
Marketing budget and planning: The 5 steps to success
Marketing budget and planning: The 5 steps to success

Determining the right marketing budget can turn out to be a challenge, especially in decentralized companies.

15. May 2019
von Simon Hofbauer
5 reasons for using a marketingportal
5 reasons for using a marketingportal

Marketing departments today face great challenges. The media landscape is developing rapidly and offers new ways almost monthly to promote your own product.

09. May 2019
von Yannik Bockius
The cross-media challenge of the insurance industry
The cross-media challenge of the insurance industry

A cross-media way of working is mainly characterized by adapting to the various platforms and preparing the contents accordingly.

03. May 2019
von Simon Hofbauer
Defy the cross-media challenges with Web-to-publish
Defy the cross-media challenges with Web-to-publish

The days when it was enough just to do offline marketing and to distribute printed information materials at events are now a thing of the past.

24. April 2019
von Yannik Bockius
Working student Maik talk about his experiences at Local Brand X
Working student Maik talk about his experiences at Local Brand X

Maik is now working over one year at Local Brand X. In this interview he talks about the job he does and the adventages it brings with it.

18. April 2019
von Simon Hofbauer
Think global, act local - Convince with a marketing service portal at the local level
Think global, act local - Convince with a marketing service portal at the local level

More and more companies are facing the challenge of combining many locations or sales and marketing partners under one brand.

10. April 2019
von Simon Hofbauer
Digital Marketing: What is actually behind it?
Digital Marketing: What is actually behind it?

Digital marketing is an essential part of many companies in 2019. Generally, all marketing activities that are run online are called digital marketing.

22. March 2019
von Yannik Bockius
Local Brand X Marketing Portal for Insurance LV 1871: Individual Branding for Brokers
Local Brand X Marketing Portal for Insurance LV 1871: Individual Branding for Brokers

LV 1871 launches the new year with a Marketing Portal of Local Brand X. The without innovative insurance company LV 1871, goes with the new marketing portal in the direction of digitization of sales processes.

28. February 2019
von Simon Hofbauer
Local Brand X and the Gutenberg Digital Hub: together into the future
Local Brand X and the Gutenberg Digital Hub: together into the future

More and more people are immersing themselves in new, digital worlds of work - regardless of whether their colleague works in India, the US or at home on the couch. Digitization does not stop at Mainz either.

25. February 2019
von Yannik Bockius
Update interview on vocational training
Update interview on vocational training

Julian tells us in an interview about the first half year of his apprenticeship as Application Development Specialist at Local Brand X.

11. February 2019
von Simon Hofbauer
Local Brand X wishes you a Merry Christmas
Local Brand X wishes you a Merry Christmas

We wish you all merry Christmas. Enjoy the time with your loved ones and have a good time. Many thanks to all our business partners and friends of the company.

24. December 2018
von Yannik Bockius
Safe into the future: marketing portal for BayWa
Safe into the future: marketing portal for BayWa

BayWa AG, one of the largest international trade and service groups in the industry, wants to facilitate the marketing activities of the approximately 15.000 international employees.

28. November 2018
von Simon Hofbauer
Local Brand X in the IHK business magazine of the Rheinhessen region
Local Brand X in the IHK business magazine of the Rheinhessen region

As part of the new edition of the IHK - Wirtschaftsmagazin Rheinhessen, Yannik Bockius, Managing Director of Local Brand X, was interviewed on the solution for decentralized marketing.

12. November 2018
von Simon Hofbauer
The new explanatory video to the question: What is actually a brand and marketing portal?
The new explanatory video to the question: What is actually a brand and marketing portal?

We'll explain in 2 minutes what is a "brand and marketing portal" with the help of this hand-laying video. If not all question marks become exclamation marks, we are of course always available for further information.

07. November 2018
von Yannik Bockius
How to find the right social media channels for your company.
How to find the right social media channels for your company.

The question of whether a social media account is worthwhile for a company should, in the meantime, be answered clearly for all entrepreneurs.

11. October 2018
von Simon Hofbauer
Made easy - social media communication for local partners
Made easy - social media communication for local partners

The question of whether sales and marketing partners should own their own social media accounts has become very easy to answer. According to statistics, there are now more than 2.5 billion social media users.

25. September 2018
von Simon Hofbauer
Local Brand X receives the "Top Company" and the "Open Company" seal of approval from the Kununu rating platform
Local Brand X receives the "Top Company" and the "Open Company" seal of approval from the Kununu rating platform

Local Brand X has responded to the open, anonymous voting of employees and applicants on the online platform "Kununu".

24. September 2018
von Yannik Bockius
DMEXCO 2018!
DMEXCO 2018!

Also this year the "digital marketing exposition & conference", in short DMEXCO took place in Cologne. Every year, the fair attracts over 40.000 visitors and more than 400 exhibitors. We were there.

19. September 2018
von Simon Hofbauer
Strenghts and weaknesses of cinema advertising, print advertisements and posters - is it still needed nowadays?
Strenghts and weaknesses of cinema advertising, print advertisements and posters - is it still needed nowadays?

2.5 billion people worldwide use social media, about the same as smartphone users. You can see that in our everyday life. Communication is moving ever further into the digital, just as our areas of life gradually ...

10. September 2018
von Yannik Bockius
Teambulding is important to us!
Teambulding is important to us!

Last Friday, the first official teambuilding-evening took place, including our new trainees. Employees from all departments who are responsible for the education of the two boys were part of the event.

13. August 2018
von Simon Hofbauer
Welcome on board: Trainees 2018
Welcome on board: Trainees 2018

Last Wednesday it was finally time. We welcomed our two new trainees in our offices on Mainz Lerchenberg. A new phase of life, the first challenges in professional life and many new colleagues. This year we welcome Dominik Prugovecki and Julian Demand as trainees.

07. August 2018
von Yannik Bockius
Make your own brand shine with a brand portal
Make your own brand shine with a brand portal

Anyone who wants to lead their own company to success can not avoid having a close look at their own brand and providing it with a strong image. A consistent corporate design is for a long-term successful establishment in the market ...

09. July 2018
von Simon Hofbauer
Local Brand X extends network
Local Brand X extends network

Local Brand X expanded its network in June 2018 and is now a member of BITKOM eV, Bundesverband IT-Mittelstand eV and IT Klub Mainz & Rheinhessen eV with the memberships, Local Brand X underlines its claim to the high quality of its corporate solutions and its commitment in the development ...

11. June 2018
von Yannik Bockius
Local marketing from a single source - a marketing portal makes it possible
Local marketing from a single source - a marketing portal makes it possible

Companies that operate in multiple locations and need to respond flexibly to local needs often face the problem of having to face distributed challenges with a centralized marketing department.

03. May 2018
von Simon Hofbauer
Local Brand X wins Innovation Award IT 2018
Local Brand X wins Innovation Award IT 2018

For the fifteenth time, Initiative Mittelstand has been honoring particularly innovative IT products and solutions with INNOVATIONSPREIS-IT. A top-class expert jury selected the most innovative medium-sized solutions from more than 5,000 applications.

12. April 2018
von Yannik Bockius
Web-to-print: The easiest way to personalized print products
Web-to-print: The easiest way to personalized print products

The branded coffee mug and ballpoint pen, but also the printed T-shirt for the family man and the magazine at the kiosk on the corner have one thing in common: In their production, in most cases Web-to-print is used.

26. March 2018
von Yannik Bockius
Drive digital transformation with a marketing portal
Drive digital transformation with a marketing portal

As your business grows and expands, you may be facing new marketing challenges that you did not have before. Just then you want your marketing concept to work even better.

19. March 2018
von Simon Hofbauer
Local marketing at its best
Local marketing at its best

Consistency in marketing communications is often lost on the way from the headquarters to the branch office or local distributor. But that need not be.

05. March 2018
von Simon Hofbauer
The cross-media challenge
The cross-media challenge

The future begins now: companies must integrate all channels and contact points in their customer communication.

12. February 2018
von Yannik Bockius
Local marketing with a marketing portal
Local marketing with a marketing portal

Networking sales and marketing processes: Digitization calls for holistic system solutions.

29. January 2018
von Yannik Bockius
The portal helps us to implement the requirements of digitization
The portal helps us to implement the requirements of digitization

What advantages and future prospects do marketing portals of the insurance industry offer? An interview with Georg Kaldewei, Head of Marketing at LVM Versicherung.

15. January 2018
von Simon Hofbauer
Web-to-Print 4.0 for comprehensive marketing automation
Web-to-Print 4.0 for comprehensive marketing automation

Business processes can be significantly simplified with the Local Brand X Marketing Portal thanks to its open interface architecture. The LVM insurance is convinced.

01. January 2018
von Yannik Bockius

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