Marketing portal Blog of Local Brand X

Local Brand X magazin

Stay up to date with exciting stories
about current marketing trends
and Local Brand X news.

News from the marketing world

Are you interested in the latest trends in the marketing world and would like to be informed about industry and our personal company news? Then you are exactly right here. On our blog you will find articles on local marketing, best-case practices and interesting things about Local Brand X.

Print Broschüren und co.

04. December 2019
von Yannik Bockius
Print Broschüren und co.

27. November 2019
von Simon Hofbauer
Show presence in everyday life with the out-of-home module
Show presence in everyday life with the out-of-home module

With the Out-of-Home module of the Local Brand X Marketing Portal, you can discover a wide variety of outdoor advertising and create and book directly in the portal.

06. November 2019
von Simon Hofbauer
Local Brand X receives SUCCESS technology award in 2019
Local Brand X receives SUCCESS technology award in 2019

Since 1998, the SUCCESS technology competition supports small and medium-sized companies in Rhineland-Palatinate. Local Brand X is one of the winners. We're glad!

30. October 2019
von Yannik Bockius
10 tips for the right trade fair appearance
10 tips for the right trade fair appearance

Not every trade fair is suitable for one's own company. Already at the beginning of the preparation each partner should think carefully about which trade fairs he would like to be represented.

23. October 2019
von Simon Hofbauer
From working student to permanent position! Interview with Junior Developer Moritz
From working student to permanent position! Interview with Junior Developer Moritz

Moritz started as a working student at Local Brand X in July 2018. After one year he is hardly thinkable from the team and works since September 2019 as a junior developer in the team of Local Brand X!

09. October 2019
von Yannik Bockius
Advertising in your pocket: The Google Ads module
Advertising in your pocket: The Google Ads module

When looking for the right company, a local service provider or a specific product, in most cases, there is no way around search engines like Google.

07. October 2019
von Yannik Bockius
The by-product Radio: radio advertising in local marketing
The by-product Radio: radio advertising in local marketing

The radio accompanies many people through their everyday life. It informs us about the latest news, provides information on traffic and lightning on the way to work, and facilitates the day through music and entertainment topics.

04. October 2019
von Simon Hofbauer
Online Directories - The New Yellow Pages
Online Directories - The New Yellow Pages

Almost every company that brings products or services to the market wants to be found by customers online. Online directory entries are ideal for this.

04. September 2019
von Yannik Bockius
Convincing locally with decentralized marketing
Convincing locally with decentralized marketing

Decentralized companies are companies of a brand that operate independently in various locations. This can best be visualized using a sales landscape.

28. August 2019
von Simon Hofbauer
Partner marketing: with the right partner for marketing success
Partner marketing: with the right partner for marketing success

The right choice of the partner is an important step, be it in private or in business life. They are always sales and sales partners.They are not a means to end - so for sale - but your loyal customer.

21. August 2019
von Simon Hofbauer
What is trade marketing
What is trade marketing

The trade marketing deals with the marketing and offering of all products, partial products and processes in the trade.

14. August 2019
von Yannik Bockius
A marketing shop for everyone
A marketing shop for everyone

Comparing the ordering of marketing materials with the online shopping of clothing and shoes, the demands on the platform quickly become clear. Users need a marketplace where everything is offered.

17. July 2019
von Yannik Bockius
How Marketing Portals Benefit From Artificial Intelligence
How Marketing Portals Benefit From Artificial Intelligence

The topic of artificial intelligence (or English: Artificial Intelligence (AI)) is no longer just a matter of the future, but is increasingly becoming a ubiquitous topic in our everyday lives.

10. July 2019
von Simon Hofbauer
Flexible creation of individual inquiries and surveys via the marketing portal
Flexible creation of individual inquiries and surveys via the marketing portal

You are often faced with the challenge of transparent control of your individual inquiry processes, which today arrive partly by e-mail, fax or telephone.

03. July 2019
von Yannik Bockius
Search engine optimization in local marketing
Search engine optimization in local marketing

Keywords such as search engine optimization (SEO: Search Engine Optimization) and search engine marketing (SEA: Search Engine Advertising) in today's marketing world no one over.

26. June 2019
von Simon Hofbauer
When is the use of a marketing portal worthwhile?
When is the use of a marketing portal worthwhile?

With Local Brand X we often receive inquiries about the size of a company or how many local partners it is financially worth to use a marketing portal.

12. June 2019
von Yannik Bockius
Structured to Local Marketing Success: The Marketing and Budget Planner
Structured to Local Marketing Success: The Marketing and Budget Planner

With the "Marketing and Budget Planner" extension, Local Brand X offers the answer to the question of a tool to plan your own marketing activities in advance.

07. June 2019
von Simon Hofbauer
How Artificial Intelligence Affects 21st Century Marketing
How Artificial Intelligence Affects 21st Century Marketing

Algorithms and the use of artificial intelligence are no longer future visions. They have long been part of popular trends in many sectors of the economy, such as the autonomous driving of cars and the health industry. Above all they try to guarantee a higher quality and reliability of the offered services.

29. May 2019
von Yannik Bockius
Interview on training businessman in e-commerce
Interview on training businessman in e-commerce

The businessman in e-commerce is a new recognized profession since August 2018. Our trainee Dominik talks about his experiences as an apprentice at Local Brand X and what his field of activity looks like in the company.

23. May 2019
von Simon Hofbauer
5 reasons for using a marketingportal
5 reasons for using a marketingportal

Marketing departments today face great challenges. The media landscape is developing rapidly and offers new ways almost monthly to promote your own product.

09. May 2019
von Yannik Bockius
The cross-media challenge of the insurance industry
The cross-media challenge of the insurance industry

A cross-media way of working is mainly characterized by adapting to the various platforms and preparing the contents accordingly.

03. May 2019
von Simon Hofbauer
Working student Maik talks about his experiences at Local Brand X
Working student Maik talks about his experiences at Local Brand X

Maik is now working over one year at Local Brand X. In this interview he talks about the job he does and the adventages it brings with it.

18. April 2019
von Simon Hofbauer
Think global, act local –  Marketing-Service-Portale überzeugen auf lokaler Ebene
Think global, act local – Marketing-Service-Portale überzeugen auf lokaler Ebene

Immer mehr Unternehmen stehen vor der Herausforderung, viele Standorte oder Vertriebs- und Absatzpartner unter einer Marke zu vereinigen.

10. April 2019
von Yannik Bockius
Local Brand X Marketing Portal for Insurance LV 1871: Individual Branding for Brokers
Local Brand X Marketing Portal for Insurance LV 1871: Individual Branding for Brokers

LV 1871 launches the new year with a Marketing Portal of Local Brand X. The without innovative insurance company LV 1871, goes with the new marketing portal in the direction of digitization of sales processes.

28. February 2019
von Simon Hofbauer
Local Brand X and the Gutenberg Digital Hub: together into the future
Local Brand X and the Gutenberg Digital Hub: together into the future

More and more people are immersing themselves in new, digital worlds of work - regardless of whether their colleague works in India, the US or at home on the couch. Digitization does not stop at Mainz either.

25. February 2019
von Yannik Bockius
Update interview on vocational training
Update interview on vocational training

Julian tells us in an interview about the first half year of his apprenticeship as Application Development Specialist at Local Brand X.

11. February 2019
von Simon Hofbauer
Local Brand X wishes you a Merry Christmas
Local Brand X wishes you a Merry Christmas

We wish you all merry Christmas. Enjoy the time with your loved ones and have a good time. Many thanks to all our business partners and friends of the company.

24. December 2018
von Yannik Bockius
Safe into the future: marketing portal for BayWa
Safe into the future: marketing portal for BayWa

BayWa AG, one of the largest international trade and service groups in the industry, wants to facilitate the marketing activities of the approximately 15.000 international employees.

28. November 2018
von Simon Hofbauer
Local Brand X in the IHK business magazine of the Rheinhessen region
Local Brand X in the IHK business magazine of the Rheinhessen region

As part of the new edition of the IHK - Wirtschaftsmagazin Rheinhessen, Yannik Bockius, Managing Director of Local Brand X, was interviewed on the solution for decentralized marketing.

12. November 2018
von Simon Hofbauer
The new explanatory video to the question: What is actually a brand and marketing portal?
The new explanatory video to the question: What is actually a brand and marketing portal?

We'll explain in 2 minutes what is a "brand and marketing portal" with the help of this hand-laying video. If not all question marks become exclamation marks, we are of course always available for further information.

07. November 2018
von Yannik Bockius
So finden sie die passenden Social Media Kanäle für Ihr Unternehmen.
So finden sie die passenden Social Media Kanäle für Ihr Unternehmen.

Die Frage, ob sich ein Social Media Account für ein Unternehmen lohnt, sollte inzwischen hoffentlich für alle Unternehmer klar zu beantworten sein.

11. October 2018
von Simon Hofbauer
Leicht gemacht – Social Media-Kommunikation für lokale Partner
Leicht gemacht – Social Media-Kommunikation für lokale Partner

Die Frage, ob Vertriebs- und Absatzpartner eigene Social Media-Accounts besitzen sollen, ist mittlerweile sehr leicht zu beantworten. Laut Statistiken gibt es mittlerweile über 2,5 Milliarden Social Media-Nutzer...

25. September 2018
von Simon Hofbauer
Local Brand X receives the "Top Company" and the "Open Company" seal of approval from the Kununu rating platform
Local Brand X receives the "Top Company" and the "Open Company" seal of approval from the Kununu rating platform

Local Brand X has responded to the open, anonymous voting of employees and applicants on the online platform "Kununu".

24. September 2018
von Yannik Bockius
DMEXCO 2018!
DMEXCO 2018!

Also this year the "digital marketing exposition & conference", in short DMEXCO took place in Cologne. Every year, the fair attracts over 40.000 visitors and more than 400 exhibitors. We were there.

19. September 2018
von Simon Hofbauer
Strenghts and weaknesses of cinema advertising, print advertisements and posters - is it still needed nowadays?
Strenghts and weaknesses of cinema advertising, print advertisements and posters - is it still needed nowadays?

2.5 billion people worldwide use social media, about the same as smartphone users. You can see that in our everyday life. Communication is moving ever further into the digital, just as our areas of life gradually ...

10. September 2018
von Yannik Bockius
Teambulding is important to us!
Teambulding is important to us!

Last Friday, the first official teambuilding-evening took place, including our new trainees. Employees from all departments who are responsible for the education of the two boys were part of the event.

13. August 2018
von Simon Hofbauer
Welcome on board: Trainees 2018
Welcome on board: Trainees 2018

Last Wednesday it was finally time. We welcomed our two new trainees in our offices on Mainz Lerchenberg. A new phase of life, the first challenges in professional life and many new colleagues. This year we welcome Dominik Prugovecki and Julian Demand as trainees.

07. August 2018
von Yannik Bockius
Local Brand X extends network
Local Brand X extends network

Local Brand X expanded its network in June 2018 and is now a member of BITKOM eV, Bundesverband IT-Mittelstand eV and IT Klub Mainz & Rheinhessen eV with the memberships, Local Brand X underlines its claim to the high quality of its corporate solutions and its commitment in the development ...

11. June 2018
von Yannik Bockius
Local Brand X wins Innovation Award IT 2018
Local Brand X wins Innovation Award IT 2018

For the fifteenth time, Initiative Mittelstand has been honoring particularly innovative IT products and solutions with INNOVATIONSPREIS-IT. A top-class expert jury selected the most innovative medium-sized solutions from more than 5,000 applications.

12. April 2018
von Yannik Bockius
Digitale Transformation mit einem Marketingportal vorantreiben
Digitale Transformation mit einem Marketingportal vorantreiben

Wenn Ihr Unternehmen wächst und expandiert, sehen Sie sich möglicherweise mit neuen Marketing-Herausforderungen konfrontiert, die Sie vorher nicht hatten. Genau dann möchten Sie, dass Ihr Marketingkonzept noch besser funktioniert.

19. March 2018
von Simon Hofbauer
The cross-media challenge
The cross-media challenge

The future begins now: companies must integrate all channels and contact points in their customer communication.

12. February 2018
von Yannik Bockius
The portal helps us to implement the requirements of digitization
The portal helps us to implement the requirements of digitization

What advantages and future prospects do marketing portals of the insurance industry offer? An interview with Georg Kaldewei, Head of Marketing at LVM Versicherung.

15. January 2018
von Simon Hofbauer

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